I don’t know about you, but I like outdoor advertising.
When done well, it’s creativity can stop you in your tracks. For example, do you remember the famous ‘Hello Boys’ campaign? Or how about the classic Saatchi & Saatchi campaign that is cited for helping the conservatives get elected?
I’ve not created much outdoor work during my career to date, aside a massive poster that sits on the side of Derby County Football Club’s iPro Stadium.
Anyway, I took this photo when I was stood at the bus stop on Thursday; as I was half-way through my awful bus commute.
I think it’s great.
I’ve never seen a bus stop poster use real products before. Have you?
It achieved what so many posters, and other messages for that matter, fail to: it instantly got my attention. And the message was very clear: Morrisons is now cheaper.
Bravo to their marketing team.
By the way, when I was searching for the images to insert into this blog I found a blog showing some fantastic outdoor posters. And if you’re interested, click here. I particularly like the Miele example. Hope you enjoy them.
George Orwell was right when he said “truth is always stranger than fiction”. And this poster advert proves it.
If you work in advertising or marketing communications you probably work tirelessly. After all, it’s bloody hard work trying to create and deliver messages that achieve sales results.
And make no mistake about it, making people buy things is the ultimate objective of advertising.
If you don’t believe me, here’s what Raymond Rubicam once said of advertising: “the only purpose of advertising is to sell. It has no other function worth mentioning.”
And given that Raymond Rubicam was an advertising pioneer who many people consider to be the father of modern advertising, his opinion will do for me.
Anyway, back to you and your job.
When you are creating your messages you’ll spend countless hours choosing the right photographs or illustrations, writing attention grabbing headlines, interesting body copy and probably a big fat call to action.
Then you place your advertisement.
And if you don’t have control over exactly where or what your advertisement appears next to, your message can be seriously misconstrued like this:
You really couldn’t make this stuff up.
Unless, of course, it is a PR stunt. Although if it is, I don’t really know who benefits.