I don’t know about you, but I like outdoor advertising.
When done well, it’s creativity can stop you in your tracks. For example, do you remember the famous ‘Hello Boys’ campaign? Or how about the classic Saatchi & Saatchi campaign that is cited for helping the conservatives get elected?
I’ve not created much outdoor work during my career to date, aside a massive poster that sits on the side of Derby County Football Club’s iPro Stadium.
Anyway, I took this photo when I was stood at the bus stop on Thursday; as I was half-way through my awful bus commute.
I think it’s great.
I’ve never seen a bus stop poster use real products before. Have you?
It achieved what so many posters, and other messages for that matter, fail to: it instantly got my attention. And the message was very clear: Morrisons is now cheaper.
Bravo to their marketing team.
By the way, when I was searching for the images to insert into this blog I found a blog showing some fantastic outdoor posters. And if you’re interested, click here. I particularly like the Miele example. Hope you enjoy them.