Sponsorship

Would you dare put your logo here?

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As a marketing professional you’ll be looking to get your advertisement or branding in places that give you maximum exposure. Places that give your message a high ‘opportunity to see’.

And, it goes without saying, in front of the eyeballs that are relevant to whatever you are selling.

So, would you put your logo or advert on an emergency vehicle?

The reason I ask is the Nottinghamshire Police Force has just announced it is considering selling advertising space on its cars.

Aside the obvious – and crass – advertising for personal injury claims, which could also be extended to having personal injury adverts on the ceiling of ambulances, what opportunities do you think this offers?

And would you advertise on emergency vehicles?

PS: I’ve just of another stinking example. Ambulances could have L’Oréal’s ‘Because you’re worth it tag statement’.

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I’ve created lots of press adverts, outdoor and direct mail, but this is my first cinema effort. And I’m pretty happy with it too.

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It will be played before every feature film shown during Summer Nights, a fantastic cinema initiative by Derby Quad which brings classic and contemporary films together with fabulous locations throughout Derbyshire. All presented on a giant screens.

Flint Bishop is the headline sponsor of Summer Nights and as part of a wider promotional mix we get to show an advertisement before each film. And I decided the best way forward was to capture the essence of the festival whilst communicating the Flint Bishop brand delicately.

So I shied away from ‘over killing’ our credentials and services as, to be honest, I think this would just irritate people and give a negative, rather than positive, feeling.

I’m pretty happy with the results and a big thank you to Phil Higgins, the Digital Producer at Derby based independent design studio Katapult.

I’d love to know what you think?

http://tinyurl.com/74z9gpn