Search Engine Optimisation

Have you ever paid a chunk of your marketing budget to a Search Engine Optimisation expert?

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Image of Google Algorithm Updates which include Panda, Hummingbird and Penguin.
Panda, Penguin, Hummingbird…Google will never stop improving it search.

If you have – and it has paid off for you, then well done to you. And stay with them.

I say this because me – and I countless others I speak with – have paid for such services only to be let down.

In fact over the last couple of days I have been commenting on an interesting LinkedIn thread about this very subject.

Don’t get me wrong, I am sure there are probably many brilliant SEO experts working today.

But it is also a market awash with scoundrels trying to make a quick buck by plying their ‘magic’.

Then – after the inevitable Google algorithm change – they tell you everything you have been paying them to do is now wrong and it will cost you more money to change your strategy.

So this article, which I read today on http://www.searchengineoptimisation.eu, made me smile.

I think this case is in the USA.

But you know the old saying “When America sneezes, the UK catches a cold”

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Law Firm Sues SEO Company for Using ‘Spammy’ Methods

An SEO firm is supposedly being sued by their law firm clients as a result of building link farms that do not adhere to Google’s guidelines, trying to cheat the system that Google are insistent on monitoring of late.

With the client disgraced by the dishonest service they have received, the SEO firm, The Rainmaker Institute, is to face up to the online marketing offences they are accused of.

In the technological age in which we live it is vital for every business to have an online presence. The only way in which companies can survive in this day and age is with a healthy Google ranking for all relevant keyword searches.

Where companies are now employing their own in-house content marketers and SEO specialists many are still turning to outside SEO firms to handle this sector of their business.

This law firm, Seikaly & Stewart, is based in Michigan and trusted their SEO firm to support them with the online side of business, a company incorporation so important to their success.

With the law firm feeling cheated by the unlawful service they have received, the matter will be settled in court.

Forcing doubtful links is just not the way to achieve a successful online marketing campaign with Google wanting to see the value and legitimacy of your site before supporting it.

The SEO company reportedly created 6,720 links with the majority of them considered “worthless”. Only a mere 188 of the links, or 2.8 per cent, were of use, illustrating the lack of credible knowledge this particular SEO company employed.

Google are cottoning on to such practices, rolling out the Penguin and Panda algorithms specifically designed to spot untrustworthy links and badly written content.

If you have an opinion on this matter leave your comments below.

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I hope you never have to go to such extremes with your service providers, SEO or others.

Just keep your eye peeled for snake oil salesman.

There are a lot of them around in cyber space!

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