You’ve probably heard of, and used, the 4ps of the marketing mix 100s of times. And if you work in services marketing, you’ve probably used the extra three too: process, people and physical evidence.
But I wonder how many of you have used Place as effectively as this girl. Because last month, a 13-year-old business-savvy cookie girl in San Francisco made the shrewd decision to set up her cookie stall outside a medical marijuana dispensary.
I guess knowing that people using the dispensary might get a little peckish after smoking.
The result: she sold 117 boxes in just two hours! Now that what I call understanding your customer buying habits.
Maybe Alan Sugar should get her on the apprentice; in place of the bunch of dimwits he usually finds.