How a 13 year old Cookie Girl used one of Marketing’s Ps brilliantly

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A photo a girl scout cookies
This takes the biscuit. A great example of using one of marketing’s Ps

You’ve probably heard of, and used, the 4ps of the marketing mix 100s of times. And if you work in services marketing, you’ve probably used the extra three too: process, people and physical evidence.

But I wonder how many of you have used Place as effectively as this girl. Because last month, a 13-year-old business-savvy cookie girl in San Francisco made the shrewd decision to set up her cookie stall outside a medical marijuana dispensary.

I guess knowing that people using the dispensary might get a little peckish after smoking.

The result: she sold 117 boxes in just two hours! Now that what I call understanding your customer buying habits.

Maybe Alan Sugar should get her on the apprentice; in place of the bunch of dimwits he usually finds.


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