Would you dare put your logo here?

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As a marketing professional you’ll be looking to get your advertisement or branding in places that give you maximum exposure. Places that give your message a high ‘opportunity to see’.

And, it goes without saying, in front of the eyeballs that are relevant to whatever you are selling.

So, would you put your logo or advert on an emergency vehicle?

The reason I ask is the Nottinghamshire Police Force has just announced it is considering selling advertising space on its cars.

Aside the obvious – and crass – advertising for personal injury claims, which could also be extended to having personal injury adverts on the ceiling of ambulances, what opportunities do you think this offers?

And would you advertise on emergency vehicles?

PS: I’ve just of another stinking example. Ambulances could have L’Oréal’s ‘Because you’re worth it tag statement’.

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2 thoughts on “Would you dare put your logo here?

    networkingnottingham said:
    February 4, 2014 at 8:22 am

    What are thoughts about an advert for Samartans sponsored by l’Oreal? The opportunity would be to sponsor relevant messages that position your brand as an ethical organisation!
    Pete M

      westoncd1 responded:
      February 4, 2014 at 7:11 pm

      Thanks for your comment, Pete. I somehow don’t think L’Oréal would go for that!! Personally I can’t see many brands taking this opportunity. And that’s not just because I think it’s a bit naff. More that I think it could backfire and end up a PR disaster.

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