As a marketing professional you’ll be looking to get your advertisement or branding in places that give you maximum exposure. Places that give your message a high ‘opportunity to see’.
And, it goes without saying, in front of the eyeballs that are relevant to whatever you are selling.
So, would you put your logo or advert on an emergency vehicle?
The reason I ask is the Nottinghamshire Police Force has just announced it is considering selling advertising space on its cars.
Aside the obvious – and crass – advertising for personal injury claims, which could also be extended to having personal injury adverts on the ceiling of ambulances, what opportunities do you think this offers?
And would you advertise on emergency vehicles?
PS: I’ve just of another stinking example. Ambulances could have L’Oréal’s ‘Because you’re worth it tag statement’.