If you’ve never used Kiss Insights on your website – I suggest you should. It’s a tool that surveys users whilst they are on your site and, it goes without saying, your customer and prospects give you the most valuable feedback.
In the words of Kiss Insights themselves, their tool stops product managers and marketers saying
“I wonder why…”
To be fair I’ve only just started using it, but intend to use it a lot more on some new websites I am launching.
Anyway, aside the feedback tool, those learned people at Kiss Insights have recently investigated how colour impacts our actions and decisions too. And what’s even better, they have communicated their results a helpful infographic which I have pasted below.
Click the below marketing infographic and it will open in another window. Then just zoom in. I hope you find this useful.