I’ve created lots of press adverts, outdoor and direct mail, but this is my first cinema effort. And I’m pretty happy with it too.

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It will be played before every feature film shown during Summer Nights, a fantastic cinema initiative by Derby Quad which brings classic and contemporary films together with fabulous locations throughout Derbyshire. All presented on a giant screens.

Flint Bishop is the headline sponsor of Summer Nights and as part of a wider promotional mix we get to show an advertisement before each film. And I decided the best way forward was to capture the essence of the festival whilst communicating the Flint Bishop brand delicately.

So I shied away from ‘over killing’ our credentials and services as, to be honest, I think this would just irritate people and give a negative, rather than positive, feeling.

I’m pretty happy with the results and a big thank you to Phil Higgins, the Digital Producer at Derby based independent design studio Katapult.

I’d love to know what you think?



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